The aim of beauty retouching is to create a cleaner, often more illustrative image than the original photograph, before digital technology this would have been done by airbrushing the photos and that is why a lot of old vintage adverts look like paintings rather than photographs. Make up retouching works out the best for makeup artists and for their portfolios. Make-up campaigns, adverts, brochures and online marketing as well.
- cloning and airbrushing skin surfaces
- opening and brightening eyes
- distorting cheek, jowl and chin lines which can look odd from certain angles
- altering the original lighting to either emphasise or hide contours
- straightening/whitening teeth
- tidying hairlines/stray hairs
Digital makeup can be applied to enhance the makeup such as:
- Apply lipstick, eye shadow, blush, powder, eyeliner or mascara.
- Change the color of makeup.
- Lighten or darken existing makeup.
- Smooth uneven skin.
- Cover imperfections such as pimples, moles or cuts.
- Remove sliding makeup.
-Fixar photos retouching







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